Drink Bright Feel Bright
chic:ORY is enjoying a major revival, evolving from a traditional French coffee substitute into a modern, on‑trend ingredient celebrated for its bold, subtly bitter flavor and its well‑being benefits.
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Instant Chicory
$120.00
Our premium chicory is carefully roasted to perfection. Rich flavor with health benefits you'll love. Perfect for coffee lovers looking for a healthier alternative.
What Is Chicory?
Chicory is a humble blue-flowered plant whose roasted root has been enjoyed in Europe since the 1800s as a rich, coffee-like drink.
It delivers a toasty, slightly bitter flavour with natural sweetness, but without caffeine.
The root is naturally high in the prebiotic fibre inulin, making chicory a modern favourite for people looking for a comforting “coffee ritual” that’s gentler on the body and easier to enjoy any time of day.
Benefits
Gentle On the Body, Coffee‑Like in the Cup
Rich, roasted and naturally caffeine-free, chicory offers a comforting coffee-like experience any time of day.
Prebiotic Fiber (Inulin) for Digestion
Naturally rich in prebiotic inulin, chicory helps nourish beneficial gut bacteria and support digestive wellness.
A Calmer Ritual, Without the Jitters
Enjoy the deep, roasted taste of chicory without the jitters, sleep disruption, or caffeine-related effects.
Support for more Balanced Habits
Replacing some coffees with chicory can help reduce caffeine intake while maintaining a familiar daily ritual.
Versatile and plant‑forward
Chicory pairs beautifully with dairy or plant-based milks, making it ideal for hot, iced, and modern wellness drinks.
About Us
At Chic:ORY, the story begins in Orchies, northern France, where my grandparents lived near one of the world's largest chicory factories. Growing up, chicory was part of everyday life — from family cups to caramel candies — and its warm, roasted aroma became a lasting childhood memory. What began as a familiar tradition became a lifelong ritual.
Chic:ORY was created to share that French heritage with a new generation in APAC. From Hong Kong, we bring a modern vision to chicory — stylish, contemporary, and designed for those who love the depth and ritual of coffee in a naturally caffeine-free way.
Recipes & Tips
Frozen Mocha Chicoccino
A bold, chocolatey blended freeze — your cafe's signature showstopper
Spiced Chicory Coffee
Deep, roasted complexity with warming spice — bold enough for espresso lovers
Chicory Cream Latte
Silky, indulgent, barista-crafted — the café drink that converts coffee fans
Chicory Golden Milk
Turmeric wellness meets French chicory – an anti-inflammatory powerhouse
