Our Story
ROOTED IN FRANCE. MADE TO FEEL GOOD.
Chicory has been part of French kitchens for generations. We have brought its roasted warmth into a new daily ritual: naturally caffeine-free, full of flavour and made for your pace.
Meet the root
The French root behind the roast.
Chicory is a blue-flowered plant whose root has been roasted in France for generations, creating a full-bodied drink with gentle bitterness, natural sweetness and notes of caramel and hazelnut.
We source our chicory from Hauts-de-France in northern France, where cool conditions and sandy soils create ideal growing conditions. The roots are washed, dried, slowly roasted and finely ground to reveal their distinctive depth and warmth.
Naturally caffeine-free and naturally containing inulin fibre, Chic:ORY brings a French pantry tradition into a modern daily ritual.
Meet Chicory
Inspired by the blue chicory flower, our mascot brings a little lightness to every cup.
Chicory, but make it iconic.
Grow
Harvest
Roast
Pour
Roasted & toasty
Caramel & hazelnut notes
Naturally caffeine-free
Naturally contains inulin, a plant-based dietary fibre.
Meet Chicory—your cheerful guide to better breaks.
OUR HERITAGE
A French classic. A new kind of ritual.
Chicory has been part of French kitchens for generations: roasted, stirred into hot water or milk, and enjoyed for its deep, comforting flavour.
Today, Chic:ORY brings that French pantry ritual into modern life. Rich and roasty, with soft caramel and hazelnut notes, it gives you the comfort of a proper cup—naturally caffeine-free.
It is a familiar tradition for a new rhythm: slow mornings, iced afternoons and evenings when you want the ritual without more caffeine.
Our process
FROM OUR FIELDS TO YOUR CUP
Our story begins in Hauts-de-France, where chicory roots grow in the cool northern French climate. In autumn, the roots are harvested, washed, sliced and slowly roasted until they turn deep brown and release their distinctive caramelised aroma.
They are then finely ground or transformed into a soluble powder, ready for the easiest kind of ritual: add hot water or your favourite milk, stir, and enjoy.
A rich, roasted cup in seconds—rooted in France and made for wherever your day takes you.
Made with care
How We Source & Craft
We work with growers who cultivate chicory specifically for its roots, selected for their high inulin content and ideal roasting qualities.
After harvest, the roots are cleaned, dried, and slowly roasted to bring out natural caramel, nutty, and lightly bitter notes before being milled into a fine powder that dissolves easily in hot water or milk.
